In business school admissions, small gestures matter. A simple birthday message can make applicants feel appreciated, yet many schools miss this touchpoint. Here’s why personalization enhances engagement and strengthens connections.

Discover how delayed responses can cost your institution prospective students like Edu. This post outlines practical steps to streamline inquiry follow-ups, create engaging nurturing strategies, and optimize lead engagement, ensuring you leave a lasting positive impression.

Application fees can be a valuable tool but also impact accessibility and applicant perception. Before implementing them, universities should consider three guiding principles to balance revenue, fairness, and enrollment strategy.

How to build strategies to boost your reputation and trust when entering new markets.

Education fairs offer a prime opportunity to make a lasting first impression. Yet, many booths stick to the basics—tablecloths, banners, and stacks of brochures. So, how can you stand out?