Every admissions professional has seen it happen—promising candidates start their applications with enthusiasm but never complete them. Life gets busy, deadlines pass, and motivation fades. But rather than seeing these as lost applicants, what if they were simply waiting for the right nudge?

Admissions processes are evolving, but is your application keeping up? Outdated systems can frustrate candidates and impact conversions. In this post, we explore three forward-thinking strategies to modernize your application process, enhance engagement, and streamline admissions—bringing your app ...

Bias can subtly shape university admissions decisions. This firsthand account highlights hidden selection factors and the need for greater transparency. Let’s explore.

Understanding what drives prospective students is essential for ethical and effective admissions decisions. Simple tools like resumes, interviews, and essays can provide valuable insights, ensuring students receive the right guidance while universities uphold their commitment to informed enrollment ...

Application fees can be a valuable tool but also impact accessibility and applicant perception. Before implementing them, universities should consider three guiding principles to balance revenue, fairness, and enrollment strategy.