Higher education institutions often overlook a crucial truth: students are customers, too. By embracing a student-centric approach—rethinking admissions, improving feedback loops, and enhancing student services—universities can foster stronger relationships, improve satisfaction, and drive ...

Older MBA applicants often face rejection due to age-related biases, but they bring invaluable perspectives, leadership skills, and real-world experience to the classroom. This post explores why age diversity enriches MBA programs, breaks down common barriers in admissions, and offers actionable ...

Overwhelmed by generic admissions communications, candidates like Eduardo bypass traditional recruitment channels and turn to alumni, faculty, and industry news to evaluate universities. Learn how admissions teams can adapt to this shift by offering personalized, meaningful engagement that aligns ...

Another long conversation with a friend of mine… She’s currently enrolled in an MBA program in Europe, and she’s absolutely thrilled about it. Interestingly, she talks more about her student life and extracurricular activities than the program itself. It feels like her main motivation was to break ...

Should universities adopt loyalty programs like airlines and retailers? Alumni play a vital role in student recruitment—should their contributions be recognized and rewarded?

As universities grow, managing alumni communities becomes increasingly complex. Effective alumni engagement is vital for long-term success. Discover common pitfalls in alumni engagement strategies.