Many institutions market international programs without addressing the crucial language barriers that extend beyond the classroom. When students encounter untranslated systems and social exclusion, your internationalization strategy fails despite good intentions. Addressing these gaps is essential ...

Every admissions professional has seen it happen—promising candidates start their applications with enthusiasm but never complete them. Life gets busy, deadlines pass, and motivation fades. But rather than seeing these as lost applicants, what if they were simply waiting for the right nudge?

Admissions processes are evolving, but is your application keeping up? Outdated systems can frustrate candidates and impact conversions. In this post, we explore three forward-thinking strategies to modernize your application process, enhance engagement, and streamline admissions—bringing your app ...

Eduardo wonders about the value of bots and whether they really can personalize.

Academic excellence is important, but success often comes down to who you know, not just what you know. Universities should create environments where students build valuable networks that support their careers and personal growth. Here’s how institutions can foster meaningful connections beyond the ...

How do you assess your first steps in going global? Are recruitment fairs the right move? Learn how to interpret key signals and make informed decisions.

Overseas alumni are a university’s untapped resource, yet career services for them are rarely a priority. Maintaining global engagement strengthens recruitment, networking, and reputation. Here’s how universities can support their graduates abroad while reaping long-term benefits.

Bias can subtly shape university admissions decisions. This firsthand account highlights hidden selection factors and the need for greater transparency. Let’s explore.

University partnerships can simplify credit transfers and enhance student experiences, but their benefits often go unnoticed due to poor communication. Discover how transparency, streamlined processes, and proactive promotion can unlock the full potential of these agreements for both students and ...

As employers prioritize skills over degrees, universities must adapt. Integrating skills-based credentials with academic transcripts could bridge the gap between education and employability.

Higher education institutions often overlook a crucial truth: students are customers, too. By embracing a student-centric approach—rethinking admissions, improving feedback loops, and enhancing student services—universities can foster stronger relationships, improve satisfaction, and drive ...

Older MBA applicants often face rejection due to age-related biases, but they bring invaluable perspectives, leadership skills, and real-world experience to the classroom. This post explores why age diversity enriches MBA programs, breaks down common barriers in admissions, and offers actionable ...

Overwhelmed by generic admissions communications, candidates like Eduardo bypass traditional recruitment channels and turn to alumni, faculty, and industry news to evaluate universities. Learn how admissions teams can adapt to this shift by offering personalized, meaningful engagement that aligns ...

Another long conversation with a friend of mine… She’s currently enrolled in an MBA program in Europe, and she’s absolutely thrilled about it. Interestingly, she talks more about her student life and extracurricular activities than the program itself. It feels like her main motivation was to break ...

Should universities adopt loyalty programs like airlines and retailers? Alumni play a vital role in student recruitment—should their contributions be recognized and rewarded?

As universities grow, managing alumni communities becomes increasingly complex. Effective alumni engagement is vital for long-term success. Discover common pitfalls in alumni engagement strategies.

Are referral fees a sustainable student recruitment strategy? Some may favor the idea, but this article might change your mind. Discover smarter alternatives along the way.

Wow, this was easy! A lot of my friends scared me. They were stressed with their applications, essay questions, and recommendation letters. Some even hired consultants to help them to get everything right. Now it was my turn to apply for my MBA and to be frank it was a breeze.

Universities face a critical challenge when expanding into niche programs: should they create specialized recruitment teams or adapt existing ones? This post explores the pros and cons of both approaches, emphasizing the importance of balancing personalization with operational efficiency to deliver ...

Digital credentials—secure, verified copies of diplomas and transcripts—streamline Registrar's Office processes and enhance alumni convenience.

Since I became interested in studying for my next degree, I have received a lot of news from universities about their ranking positions. "We have been ranked by X Media #13 worldwide for student experience." or "We are the best university in the world according to Y Media from Z country." At the ...

With more teenagers questioning the value of a degree, how would you respond? Here are five key arguments to make your case.

Fostering a strong sense of belonging among students and alumni is key to driving engagement. Here are three impactful strategies to get started.

Some universities limit alumni engagement to three years post-graduation, often due to ranking metrics. However, strong alumni ties bring long-term benefits. Here are eight actionable strategies to foster lifelong engagement and maximize alumni impact.

Admissions processes often remain unchanged for years, rarely evolving to reflect an institution’s innovative and entrepreneurial spirit. Once established, they seldom undergo review, leading to potential misalignment with the institution’s brand and candidate expectations. So, how can you revamp ...

Understanding what drives prospective students is essential for ethical and effective admissions decisions. Simple tools like resumes, interviews, and essays can provide valuable insights, ensuring students receive the right guidance while universities uphold their commitment to informed enrollment ...

In business school admissions, small gestures matter. A simple birthday message can make applicants feel appreciated, yet many schools miss this touchpoint. Here’s why personalization enhances engagement and strengthens connections.

Discover how delayed responses can cost your institution prospective students like Edu. This post outlines practical steps to streamline inquiry follow-ups, create engaging nurturing strategies, and optimize lead engagement, ensuring you leave a lasting positive impression.

Application fees can be a valuable tool but also impact accessibility and applicant perception. Before implementing them, universities should consider three guiding principles to balance revenue, fairness, and enrollment strategy.

How to build strategies to boost your reputation and trust when entering new markets.

Education fairs offer a prime opportunity to make a lasting first impression. Yet, many booths stick to the basics—tablecloths, banners, and stacks of brochures. So, how can you stand out?