Admissions processes often remain unchanged for years, rarely evolving to reflect an institution’s innovative and entrepreneurial spirit. Once established, they seldom undergo review, leading to potential misalignment with the institution’s brand and candidate expectations. So, how can you revamp ...

Understanding what drives prospective students is essential for ethical and effective admissions decisions. Simple tools like resumes, interviews, and essays can provide valuable insights, ensuring students receive the right guidance while universities uphold their commitment to informed enrollment ...

In business school admissions, small gestures matter. A simple birthday message can make applicants feel appreciated, yet many schools miss this touchpoint. Here’s why personalization enhances engagement and strengthens connections.

Discover how delayed responses can cost your institution prospective students like Edu. This post outlines practical steps to streamline inquiry follow-ups, create engaging nurturing strategies, and optimize lead engagement, ensuring you leave a lasting positive impression.

Application fees can be a valuable tool but also impact accessibility and applicant perception. Before implementing them, universities should consider three guiding principles to balance revenue, fairness, and enrollment strategy.