Eduardo is like many graduates: proud of his degree, grateful for his education, and quietly surprised by what happened after. Over coffee with his friend Edurne, he realized that not all universities end the relationship at the same moment.

Universities invest heavily in recruiting students, then hand them the alumni key on their way out. Belonging built from the application onward is what turns graduates into lifelong members, advocates, and recruiters.

In today's data-driven higher education landscape, prospective students like Eduardo find themselves caught in an endless cycle of information requests. While universities scramble to feed their advanced analytics tools and LLMs with data, they often overlook the student experience on the other end ...