How Admissions Teams Can Re-Engage Stalled Applicants

Every admissions professional has seen it happen—promising candidates start their applications with enthusiasm but never complete them. Life gets busy, deadlines pass, and motivation fades. But rather than seeing these as lost applicants, what if they were simply waiting for the right nudge?

Eduardo’s Dilemma: The Application Left in Limbo

I started my online application with the best intentions. But I found myself stuck between work deadlines, personal commitments, and second-guessing my choices. The deadline was fast approaching, and I hadn’t prepared for the GMAT, written my essays, or figured out who to ask for a recommendation. I wasn’t even sure if I had chosen the right program.

I wanted to move forward, but I felt overwhelmed. No one from the university reached out, so I assumed my hesitation meant I wasn’t the right fit. If only someone had checked in and helped me navigate my doubts.

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Three Ways to Reconnect with Candidates & Keep Them Engaged

Eduardo’s struggles are every day among applicants. As admissions professionals, these roadblocks are not just challenges but opportunities to re-engage candidates and guide them toward completion. Here’s how:

1. Missed a Deadline? Offer Alternative Entry Points
   Many candidates assume missing a deadline means they’ve lost their chance. Proactively reach out with information on upcoming intakes, rolling admissions, or ways to strengthen their profile for the next cycle. A simple email with an extended deadline or next steps can reignite interest.

2. Entrance Exam Concerns? Provide Flexible Solutions
   Standardized tests are a common hurdle. If your institution offers waivers, alternative assessments, or accepts professional experience instead of test scores, communicate these options. Consider hosting a webinar or Q&A session to address exam concerns and reassure candidates.

3. Essays Feeling Overwhelming? Offer Personalized Support
   Many candidates procrastinate on essays because they don’t know where to start. A well-timed message offering an essay workshop, one-on-one feedback, or sample prompts can provide the structure they need. Encourage applicants to submit a draft for initial review rather than waiting for a polished final version.

An incomplete application doesn’t mean a lost candidate; it signals they need support. Admissions teams that proactively address these roadblocks can transform hesitant applicants into enrolled students. By offering personalized outreach, flexible options, and timely encouragement, you ensure that Eduardo doesn’t just start his journey—he completes it.

If you need support in building these touch points or boosting conversion rates, check out our Admissions Services or contact us for an initial conversation