Define Success on your Own Terms.
Success is the achievement of a set goal.
University Success is the alignment and the orchestration of a series of success drivers that leads to the sustainable growth of the institution.
The University Success Cycle illustrates the importance of Institutional Success as the backbone of all activities. It refers to the reputation and stakeholder management of the institution. Lead Success, Candidate Success, Student Success, and Graduate Success is created by individual successes but release their powers in the compounding impact of outcomes from the entire learners' community. It generates a snowball effect.
One happy graduate shares his success within her/his network and gives back to the institution. This is fantastic in itself, however, it won't create a lasting impact. When cohorts after cohorts are doing it, the university can leverage their success at the same time as they build stronger partnerships, and create an impact in the academic community as well as in society.
This, ultimately, will drive more attention to prospective students and rejuvenates the cycle. Consequently, it builds sustainable growth for the university.
Here are some initiatives we have supported. Do you have similar challenges?
(Ecosystem Development & Reputation Management)
Creating a dynamic network of partnerships with academic institutions.
Seeking third-party solutions for enhanced reputation management
Nurturing existing agreements to deepen the engagement
Developing relationships with key stakeholders of the higher education industry
Building an education consultant network
Designing an academic portfolio as part of an M&A project
Defining Market Entry Strategy for US-based university
Developing strategies for all sales stages (Awareness, Consideration, Decision)
Building a social media ecosystem to support the recruitment strategy
Implementing an e-mail marketing strategy
Launching nurturing campaigns
Mapping out customer journeys and touchpoints
Creating an open communication channel for lead feedback
Reviewing and structuring outgoing communications
Revisiting established processes to create measurable touchpoints
Building dashboards and analytical tools for better information and decision-making
Optimizing the existing CRM system to allow measurements and analytics
(Admissions Process Optimization)
Optimizing the admissions process to reduce application processing time
Building Customer Support function to increase conversion rates.
Creating communication strategies to cut last-minute drop-outs.
Designing country-specific Financial Aid strategies
Redesigning online application
Emphasizing an excellent Candidate Experience
Creating timestamps to optimize process timings
Formulating comprehensive analytics to track the progress of recruitment efforts.
Assuring a smooth student journey
Creating a culture among students to help each other.
Building a student community to foster social engagement
Tracking academic performance and engagement
Creating initiatives for mental health and well-being
Monitoring economic challenges
(Alumni & Careers)
Developing active international alumni networks.
Creating a nurturing environment among alumni to help each other.
Setting up a local career service support function.
Building trust to gain support for commercial engagement and career development.
Identifying graduate employment networks to gain visibility as an institution
Fostering relationships with executive search and corporate recruiters