--- title: "Enhancing the Admissions Journey: A Touchpoint You Can’t Ignore!" description: Personalization matters! Learn how small touchpoints, like a simple birthday message, can enhance engagement and improve the applicant experience. image: https://edualto.com/hubfs/eA%20Blog%20SR%2023.png --- [Skip to main content](https://edualto.com/insights/eduardo/admissions-journey-touchpoints#main-content) [![eA 2026 -margin](https://edualto.com/hs-fs/hubfs/eA%202026%20-margin.png?width=200&height=56&name=eA%202026%20-margin.png) ![eA 2026 -margin](https://edualto.com/hs-fs/hubfs/eA%202026%20-margin.png?width=200&height=56&name=eA%202026%20-margin.png)](https://edualto.com) - [Services](https://edualto.com/services) - [Euroversities](https://euroversities.com) - [Marketplace](https://edualto.com/lounge) - Show submenu for Insights Insights - [2040](https://edualto.com/insights/2040) - [Circular Framework](https://edualto.com/insights/circular-framework) - [Eduardo](https://edualto.com/insights/eduardo) - [Return on Education](https://edualto.com/insights/roe) - [Who we are](https://edualto.com/who-we-are) Open main navigation Close main navigation - [Services](https://edualto.com/services) - [Euroversities](https://euroversities.com) - [Marketplace](https://edualto.com/lounge) - Show submenu for Insights Insights - Insights - [2040](https://edualto.com/insights/2040) - [Circular Framework](https://edualto.com/insights/circular-framework) - [Eduardo](https://edualto.com/insights/eduardo) - [Return on Education](https://edualto.com/insights/roe) - [Who we are](https://edualto.com/who-we-are) - [Get Started](https://edualto.com/contact) [Get Started](https://edualto.com/contact) # Enhancing the Admissions Journey: A Touchpoint You Can’t Ignore! ![Enhancing the Admissions Journey: A Touchpoint You Can’t Ignore!](https://edualto.com/hs-fs/hubfs/eA%20Blog%20SR%2023.png?width=1200&height=820&name=eA%20Blog%20SR%2023.png) In business school admissions, small gestures matter. A simple birthday message can make applicants feel appreciated, yet many schools miss this touchpoint. Here’s why personalization enhances engagement and strengthens connections. *Today is my birthday! 🎉 Despite being in the admissions process for several business schools, no one sent a thoughtful birthday message. It feels like I’m just another application to them. 😞* ## This is disappointing! Wouldn't it be easy to schedule an e-mail with a personalized message? What a missed opportunity! Technology or not, with the proper process in place, a simple birthday message creates a memorable moment for the recipient. Just imagine the positive energy you get back from Edu. You can make use of his gratefulness to re-engage in a conversation. This statement from Edu makes us at eduALTO think about the customer journey that aggregates all individual touchpoints with your brand. These touchpoints can be: - physical (seeing, touching, hearing, smelling), - virtual (e-mail, social media, news), or - emotional (birthdays, selection outcomes, among others). Did you map out those touchpoints for your "Eduardo's"? It becomes an insightful learning journey to put yourself into somebody else's shoes and view your organization and the impact it creates on Eduardo in our case. The more universities promote lifelong learning, the more intertwined it becomes with the lifetime journey of your customer. Continuously create touchpoints and engage so that you can continue to be a lifelong learning partner for your customers. Technology facilitates your customer journey, helps map out interactions, and even helps you remember birthdays. But technology is not the magic bullet. First, there is a need to visualize the customer journey and the experiences it creates. Can you do it? Book one of our Workshops or [**contact us**](https://edualto.com/meetings/dirk-hopfl)if you wish us to review this process.   **About this blog:** EDU, short for Eduardo, is a great guy! He is your lead, candidate, student, and alumni. He helps you see things from his perspective. You will understand why things matter to him. On his blog, he will pose questions to which you hopefully have answers - or we help you to find them! So, go ahead and explore more stories at [Eduardo](https://edualto.com/eduardo) or get the latest stories directly delivered to your inbox by [subscribing here](https://edualto.com/eduardo/subscribe).   Tags: [Student Recruitment](https://edualto.com/insights/eduardo/tag/student-recruitment) [Admissions](https://edualto.com/insights/eduardo/tag/admissions) [Admissions Process Optimization](https://edualto.com/insights/eduardo/tag/admissions-process-optimization) ![Dirk Hopfl](https://edualto.com/hs-fs/hubfs/0001-8029205851054726313%201.png?width=120&height=120&name=0001-8029205851054726313%201.png) **[Dirk Hopfl](https://edualto.com/insights/eduardo/author/dirk-hopfl)** 14 April 2022 ## Related Articles [![When Rankings, Ratings, and Reviews Don't Tell the Whole Story](https://edualto.com/hs-fs/hubfs/ranking-ratings-reviews.webp?width=500&height=500&name=ranking-ratings-reviews.webp) When Rankings, Ratings, and Reviews Don't Tell the Whole Story Dirk Hopfl • 02 July 2025](https://edualto.com/insights/eduardo/when-rankings-ratings-and-reviews-dont-tell-the-whole-story) [![Data Request Overload: Why Students Are Overwhelmed by Universities](https://edualto.com/hs-fs/hubfs/custom-video-thumbnails/eA%20Blog%20SR-2.png?width=500&height=500&name=eA%20Blog%20SR-2.png) Data Request Overload: Why Students Are Overwhelmed by Universities Dirk Hopfl • 08 June 2025](https://edualto.com/insights/eduardo/data-request-overload-why-students-are-overwhelmed-by-universities) [![Can Bots Truly Personalize Student Recruitment?](https://edualto.com/hs-fs/hubfs/admissions-bot.webp?width=500&height=500&name=admissions-bot.webp) Can Bots Truly Personalize Student Recruitment? Dirk Hopfl • 02 December 2024](https://edualto.com/insights/eduardo/can-bots-personalize-student-recruitment) [![eA 2026 -margin](https://edualto.com/hs-fs/hubfs/eA%202026%20-margin.png?width=200&height=56&name=eA%202026%20-margin.png)](https://edualto.com) 2026 Copyright. All rights reserved. eduALTO. 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