Eduardo wonders about the value of bots and whether they really can personalize.
Is it just me, or is every Admissions Department now featuring its bot? Don't get me wrong; bots are great. They provide me with information 24/7, anytime, anywhere. They get me the necessary information and might not even request my data if I don't want to.
It's much easier to chat with the bot than search the university's web. All the information is in one place, rather than me needing to navigate across all the different tabs on my computer.
But is it really to provide consistent, personalized, and faster information to exceed my expectations or to automate the delivery, as information is all over the place and even challenging to find for the university staff?
My multiple interactions with bots have been disappointing. Several bots ran out of information quickly, got back to me with "Sorry, I don't understand," and referred me to wait for a human to answer. Often, they don't "remember" that I asked questions earlier and haven't learned yet to ask me questions based on the information provided. Am I expecting too much?
Eduardo has a point. Bots are a sound creation that lets Student Recruitment and Admissions Teams automate many routine inquiries. Bots create efficiencies, but are they really able to personalize the experience for every individual customer?
Technically, it's possible to save all previous inquiries and craft a context for the LLM to operate in and engage proactively with the prospective student. However, with the fear of hallucination, many bots are designed and trained to leverage information available on the web and some internal information.
The purpose is to reduce the workload and automate inquiries with a highly efficient response rate so that each candidate gets the desired information in a split second. It yet shies away from taking over the conversation and creates autonomous, personalized conversion strategies for each candidate.